• Arthur L.

Semrush vs Ahrefs vs Moz – Which One is Better? (Pros and Cons)




Are you comparing Semrush vs. Ahrefs vs. Moz?

Ahrefs, Semrush and Google Keyword Planner are the most used SEO tools. These tools can be used to do keyword research, competitor analysis and track SEO rankings. They also allow you monitor backlinks.

This guide will discuss the pros and cons of Semrush vs. Ahrefs & Moz in order to help you choose.

Why Use an SEO Tool for Your Online Business?

An SEO tool will help increase the rank of your website on search engines. A good SEO tool can help increase your website's ranking on search engines and improve the company's growth.

These are just a handful of the things that you can do with Semrush, Ahrefs or Moz.

Track Your Search Engine Rankings

All three platforms allow you to track your search engine rankings. You can also add your URL to see search engine rankings for your site. To monitor your search engine rankings, you can manually track keywords.

Optimize Your Content for Higher Rankings

These three SEO software tools will help you optimize content for higher rankings. These tools offer quick and easy tips to improve your SEO.

Track Competitors

Spying on your competitors' websites is possible, as you can monitor their website. You can, for example, check who links to you and which keywords they rank. Then beat them all with those keywords.

Find Keyword Ideas

Do you struggle to find keywords ideas that drive more traffic? The best SEO software tools can help you find keyword ideas that have higher search volumes and are easily ranked.

Track Backlinks

This software will track backlinks to any URL on your website or domain. This software can show you who is linking directly to your site and help you optimize your link-building strategies.

The top SEO tools for websites are .

The platform you choose will give you many more features, including keyword ideas, paid advertisement (PPC), Social Media Analysis and Local SEO, as well as content marketing tools and keyword research.

Let's take a look now at the top three major SEO platforms. We will first compare their features, pricing and ease-of-use.

  1. Semrush

Semrush is a popular SEO tool. It started as an extension Firefox for SEO called SEO Digger. It was later renamed SeoQuake, and then became Semrush.

Semrush allows you to manage your content marketing strategy and search strategy.

Let's take a look at Semrush features.

Semrush Features:

  • Keyword Research Tool- Track your performance on any keyword.

  • Investigate the competition - Learn about your competitors, and find out which keywords are most popular. Do you have any questions about your competitors? To see the competitors, enter your domain name.

  • SEO monitoring- Track and manage your site's position in search engines, perform a site audit, and monitor it.

  • Comprehensive monitoring advertising - PPC keyword tool, domain monitoring, and an advertising research tool.

  • Media - Post ads directly on social media platforms. Monitor social media posts and do research on social media ads.

  • Use this content analysis tool. Get practical tips and tricks to improve your content's SEO performance.

  • Beautiful reports - Create stunning reports and download them for your projects. You can also create customized reports to fit different keywords or URLs.

Semrush offers the most powerful features of any SEO tool.

Ease of Use:

Semrush offers a lot data that can overwhelm a new user.

It's easy to use and works well. Search the dashboard by entering keywords, URLs, or domains.

All the tools are organized in a neat layout to the left. Each section has its own dashboard that works the same as the primary search engine. This is an example for the content marketing dashboard.

Semrush offers a solid help centre that provides tons of tutorials, how-to guides and other resources to help you get started. The Semrush Academy and knowledge database offer dozens of SEO courses.

Semrush offers the best SEO software available. Semrush also has a vast database that provides incredible insight into search engine optimization.

Semrush is the best SEO tool for beginners, according to our research. Once you've entered your keyword or URL, it displays all relevant information in an easy to understand format.

WPBeginner users can get a 30-day free trial of Semrush by using our coupon.

  1. Ahrefs


Ahrefs is another popular SEO tool. It offers a complete toolkit. Ahrefs was originally created in 2010 to be a site-explorer tool. Since then, it has grown to become a full-fledged SEO platform for agencies and businesses.

This SEO tool has all the features that you would expect from a top-rated SEO program, but it also has a simpler interface and lots of learning resources.

Ahrefs Features:

  • Site Audit - Ahrefs offers a powerful tool that will help you optimize your website.

  • Site Explorer - Search for your competitors' websites with Ahrefs site explorer tool. Find out the top keywords and content of their websites to discover why they rank higher in search results.

  • Keyword Explorer - Find keyword ideas for your domain, and track your search performance with different keywords

  • Content Explorer - Find the most popular content for any keyword or topic. It allows you to see exactly what rank high and can copy their strategies for your content.

  • Clicks data - Ahrefs provides click data for keywords to help you understand search volume as well as an estimated click rate.

  • Keyword Tracker – Track SERPs easily for specific keywords. You can filter the tracking by mobile, desktop, or geographical location.

Ahrefs provides all the tools you need to build your SEO toolkit. It does not include PPC advertising data for keyword research. Semrush does not have social media monitoring tools.

Ahrefs Ease of Use:

Ahrefs is simple to use from the start. The dashboard is easy to use and includes all the tools in separate sections.

The tools are easy to use and you can find help as you navigate through the different areas. To make it easier for you to contact the support team, you can find an icon that provides instant help on every page.

Ahrefs has a large library of articles, videos tutorials and how-to guides. These guides are helpful if you don’t know how to use a specific tool.

Ahrefs Pricing Starting at $99 Per Month

Our Rating: A

Ahrefs offers a complete toolkit to manage SEO on your website or online business. It is easy to use and offers more proactive support than other tools. Some users might not like the Semrush social media monitoring and PPC campaign features. For those who want to track them in their SEO platform, this could pose a problem.

  1. Moz

Moz is another contender to be the best SEO toolkit. It was originally founded as SEOmoz, an online community. It later became an SEO consultancy firm and a toolkit.

These tools can be used by SEO professionals and small businesses.

Let's take a look at Moz and compare them with the rest.

Moz Features:

  • Keyword research tool – Moz offers an easy-to use keyword research tool. Enter your domain name to find top-ranking keywords.

  • Site audit tool – Perform a site inspection to see where your website ranks in search. This tool will identify errors and issues in crawling, as well as provide recommendations.

  • SEO on-page: Learn tips and tricks for optimizing keywords and URLs. Also, find related topics. This step-by-step guide will help you improve your content.

  • Link Research - Moz provides a link tracker tool that helps you monitor backlinks to your website.

  • Generate reports – You have two options: either download the automatic reports or create your own reports. Moz has templates that will quickly generate reports for keywords, URLs and domains.

Moz offers all you need to manage SEO on your website. It does not have some of the features found on other platforms.

Ease of Use:

Moz offers a dashboard that is similar to the other SEO tools. Logging in will provide you with a quick overview of your projects complete with charts, and a summary.

Sidebar columns can be used to organize various SEO tools. Each section is easy to understand and follow because of its intuitive interface.

The platform also has a large help section, which includes detailed tutorials

Pricing Starting at $99 per Month

Our Rating: B+

Moz is an excellent platform to manage your website's search engine optimization. It does not offer many of the same features as other platforms. There are several features that you can use, including advertising tracking, social media monitoring, content optimization tool, and content monitoring.

Bonus Tool: All in One SEO

All in One SEO is the best WordPress SEO software. It is the perfect complement to the best SEO software.

It allows you to easily optimize your WordPress website for SEO. It is easy to use, and suitable for beginners.

All in One SEO Features:

  • All in One SEO allows you to perform a comprehensive on-page analysis of the website. It will give you a score and offer easy tips to improve your website before you publish it.

  • Rich Scribbles- This package includes complete Schema support which allows your website appear rich results.

  • XML Web sitemaps – Advanced XML sitemaps for your WordPress site. It is easy to configure.

  • Local Search Engine Optimization- Includes Local SEO Support to improve your site's performance in local searches.

  • All-in-One SEO for eCommerce Websites.

  • Search Engine Audit- Use an actionable checklist to conduct a site-wide audit of search engines.

For more information, see our guide to setting-up All in One SEO in WordPress.

Ease of Use:

All in One SEO is very easy to use. No matter your level of SEO expertise, the setup wizard will guide you through the basics.



It can be integrated into your WordPress website. This makes SEO an integral part your day. While you work on your website, you can prepare your content for SEO.

This eliminates the need to manage complicated settings and allows you to focus on writing content. Advanced users can configure settings and be more involved in tweaking SEO settings on different parts of their website.

Our Rating: A+

All in One SEO is recommended to all WordPress websites. This makes it simple to manage your site SEO.

Semrush vs. Ahrefs vs. Moz: Which one is better?

Semrush was rated as the best SEO tool. It offers more features, is easier to use, and provides a better value for money than the rest.

Semrush All-in-One is a great option for site owners. This gives you incredible tools to manage both on-site and off-site SEO.

Ahrefs would be the second choice. Ahrefs has a few missing features, but it's still a great SEO toolkit.