• John G.

How to Use Transcription Services to Repurpose Your Content





Engaging your audience with your content is difficult. It is important to continuously assess the engagement metrics of your content and anticipate your audience's needs.

It is crucial to include up-to-date content into any digital marketer’s strategy. How can you create new content without spending too much time? Transcription services are an option.

This guide will discuss transcription services and the benefits they offer digital marketers. To give an idea of the value of these services, I will be focusing on one application: repurposing content.

What is Transcription?

Transcription services are business services that convert audio into text. The audio can be pre-recorded and sent to shorthand transcription professionals. They are able to quickly and accurately transcribe audio from multiple sources.

You can also use AI-powered transcription tools like Otter and Rev. These services combine AI with trained professionals to deliver a high-quality experience.

Transcribing services can preserve audio in text format. This includes podcasts, videos, workshops and live speeches. These can be used as a reference later or, as I will explain, for repurposing marketing content.


What Transcription services are used

Most transcription services are used by scientists, doctors, researchers, technical professionals, and other medical professionals. Transcribing the spoken notes of patients into written notes and reports can be used for reference or recordkeeping.

When you think of transcription, you might also think about police investigations or court proceedings. These can also be used to preserve records, which are often public record, and to make the proceedings accessible to all.

Transcription can also be a benefit for digital marketers. You can make the most out of transcription by reusing content and creating high-quality content across multiple formats.

5 ways you can use transcription services to repurpose content

Transcription services can be a boon for digital marketers, as they allow them to reuse content. These are just five of the many ways transcription services can be used to expertly reuse content.

1. Turn a Video Into a Blog Post

Your blog posts will not satisfy no matter how experienced or new you are as a digital marketer. You can make your videos more easily accessible on your blog.

How many posts should you publish in a week? HubSpot suggests that you should publish between one and five posts each week.

It all depends on the size of your website and what you are trying to achieve. For a small website looking to increase organic traffic, you should only publish three to four posts per day.

Accessibility is another advantage of turning videos into blog posts. Closed captioning is an option on many digital media platforms, but it's not always the best way to consume content. By turning your videos into blog posts, you can ensure that everyone has access to your content.

It is important to aim to increase the number and quality of blogs that are helpful for readers. Visuals, such as images and charts, can be used to increase the number of blog posts that are useful for readers. You can use visuals (e.g. infographics, charts or images) to add detail.

The transcription should be used to create engaging, valuable blog posts.

2. Turn a podcast into video or blog posts

Multimedia content does not have to be lost. You can "upgrade" your podcast to a movie by using transcribing services. You can add visuals to your podcast, and share it on digital media platforms like YouTube and Vimeo.

This is the best advantage as it allows for you to reach a wider audience. There is a lot that can be shared between podcast listeners and video viewers. Some people prefer one format. Your podcast can be made a video, or vice versa to reach new audiences.

You have many options for adding visuals to your videos. A background image that includes your URL and brand is best. This image could be as long as the video. This will allow you upload your content to YouTube, even though it's not visually appealing.

You can use stock photos, digital imagery, and even broll to create visually more appealing images

How can you ensure that the visuals you use are attractive and suitable for your audience? To find videos that your target audience is viewing, search YouTube for keywords similar to yours. This will allow you to make sure you are on the right track and provide suggestions for how you can improve your content.

Or, you can turn your podcast into a blog post.

Joe Pulizzi hosts Content Marketing Institute's podcast. He then converts the transcript to a detailed blog post. Access to the content can be accessed by users who are unable or unwilling to listen.



3. Create a PDF for list building

Do you have a podcast or video production company with great content? Hire a transcriptionist to convert your podcast or video into text.

Lead magnets are great tools for growing your email list. This free offer allows you to exchange your email address in exchange for content. It's not as easy to get people to your list-building material than it was before the internet. Your content should be engaging and high-quality.

You have many options for lead magnet formats:

  • Checklists

  • Cheat sheets

  • E-books

  • Infographics

  • case studies

  • White papers

These formats can help you attract the right audiences. You can convert your podcast or video episodes into any of the formats listed above.

4. Make a resource to help you with social media content

There's bound to be a podcast episode that you find a quote worth tweeting. Instead of listening to an episode over and over again, create a transcript. This will allow you to easily find the best social media content to share.

It doesn't take long to scan through your audio. Instead, you can use that time to create appealing visuals using platforms like Canva or Adobe Spark. These services allow you to create amazing visuals for every social media platform. These services even offer templates to assist you in getting started.

Remember that transcription services can cost more if multiple people are involved. This can be tedious and time-consuming. Multi-guest transcription can be time-consuming. Multiple speakers can offer fresh insights to your social media pages.

5. Create an E-Course

To create a substantive course, you can combine podcast episodes and videos on the same topic. The resulting e-course can be offered as a lead magnet or as a paid course.

Your online course can be hosted on platforms such as Thinkific or Kajabi. How can you ensure your course is financially profitable? These are the steps to creating a profitable online class.

  1. Select a topic that is highly-demanded and can be defended.

  2. Creating compelling course objectives.

  3. Structuring your course modules effectively.

  4. Select a platform to host the course.

  5. Marketing your course strategically

A paid course must have exceptional content and be in-depth. Although transcriptions can help you to create an outline, it is not a good idea to dig in and get the best out of existing content.

Before you hire a transcriptionist, make sure to carefully choose the best audio and videos clips. These clips will form the basis of your course. These will need to be enhanced with images and additional examples.