WooCommerce SEO Made Simple - A Step by Step Guide to Ranking #1 on Google
Do you want to improve your WooCommerce SEO? SEO (search engine optimization for eCommerce stores) is like having someone standing on every street corner with signs bearing your store name.
Your WooCommerce store may not be optimized for SEO.
This WooCommerce SEO guide will show you how to get more customers and improve your WooCommerce SEO.
Let's get started with the basics.
WooCommerce is an open-source eCommerce plugin that works with WordPress. This plugin lets you use the most powerful CMS (content managing system) to manage and customize your online store. Open-source allows you to modify every aspect of your online shop and create custom extensions.
Before opening an online shop, most people want to know two things: How does WooCommerce compare to Shopify? Is WooCommerce SEO friendly?
This is a detailed comparison of Shopify and WooCommerce.
The second question is .
WooCommerce SEO Friendly
WooCommerce is SEO-friendly from the beginning. It is built on WordPress, which makes it SEO-friendly and compliant. You can use plugins and SEO to improve WooCommerce's product.
WooCommerce allows you to create an online shop. WooCommerce allows you to add themes, images, descriptions, and other content to your online store. You are responsible for any additional content that you add to your store.
WooCommerce SEO requires constant effort. You must continue to increase search engine traffic and sales in order to see steady growth.
Now you might be wondering, "What are the steps to implement a WooCommerce SEO strategy?" "
The WooCommerce SEO Guide is here to help. All the details have been broken down.
Are you ready? Let's get started.
Setup WordPress SEO
WooCommerce plugin for WordPress. You must first improve the WordPress SEO setup before you can adjust WooCommerce's SEO settings.
We have created a comprehensive guide to optimizing WordPress search engines for beginners. This guide is extremely detailed. It is highly recommended that you go through it before moving on to the next step.
If you're in a rush, you can download the All in One SEO Plug and install it on your website.
AIO SEO plugin lets you add SEO sitemaps to your products and set up the appropriate SEO fields.
Once you have created AIO Search Engine Optimization, you can move on to step 2 of our WooCommerce SEO Guide.
Optimize your WooCommerce products to be SEO-friendly just like your blog posts.
SEO-friendly product titles are an important part of WooCommerce product optimization.
These product names are displayed in the browser’s title bar. Search engines use them to create search results
If you had followed these steps, AIO SEO plugin would have been installed. This comprehensive WordPress SEO suite includes all WooCommerce products.
The first step is to edit a WooCommerce product. Scroll down to the AIO SEO Settings Box. The title of the product can be edited by typing it or using variables to generate it automatically from product information.
Your WooCommerce product title SEO title might be different than the title of your product in your store. You can use keywords that you think your customers will use when searching for the product.
It should be engaging and catchy for users. Avoid misleading titles and search engines that could trick users. Your website could be penalized.
Let's take a look at the title.
Boring title - Men's Leather Wallet by Brandname
SEO Optimized Title - Men's Bifold Brown Leather Wallet – Durable and High Quality
SEO-optimized titles include long-tail keywords like bi-fold, brown and durability. These are the keywords people will search for when searching for "men's wallet skin". "
When shopping online, people prefer to search for specific keywords rather than generic queries. Search engines will rank you higher in search results than your competitors if you include long-tail keywords in your WooCommerce product titles.
Below the title of AIO Search Engine Optimization, you will see a box that allows for your product description to be added
This description will not appear on your website, but search engines will display it below the product title. The description should be compelling enough for users to click on your product. This is your sales pitch.
Make sure to include the keywords in your title SEO. This will improve your chances of being ranked for the targeted keywords.
Optimize product slug
The slug is the nice name of a product that WordPress uses in its URL. Also known as Permalinks. WooCommerce defaults that the slug uses your product title. However, sometimes, the default slugs do not include relevant SEO keywords.
You can change this in the SEO settings of your product. Make sure you include your main keyword in the slug. You could make it too long.
For example, for men's leather wallet, we'd recommend making the slug be: bi-fold-brown-men's-leather-wallet-by-brand name
Breadcrumbs can be used to build internal links. They provide a clear trail or path to the page you are on
These breadcrumbs are also displayed in search results. This will give you an additional edge in ranking.
Breadcrumb NaviXT can be used to allow breadcrumbs to be added to WooCommerce products.
First, activate the plugin and then install it. Next, navigate to the Settings >> BreadcrumbNavXT menu to configure your settings.
The default settings will be used by most sites.
To display breadcrumbs in WooCommerce themes, go to Appearance >> Customize. Select the dropdown menu under "Position" to choose where you want your breadcrumbs placed. "
More information about breadcrumbs can be found in our article on displaying breadcrumb navigation links in WordPress.
The best WooCommerce themes will have breadcrumb functionality.
I have correctly used Product Categories and Tags.
Product tags and product categories can be used to organize products in an online shop. Customers will find the product they need much easier if this is done in an online store.
Tags and categories are also beneficial to search engines. WooCommerce, for example, has pages for every product category and title that are crawled and listed by search engines.
These pages have similar product and keyword density making them more likely rank for these keywords.
Many people confuse the difference between categories and tags, and end up using them incorrectly. You can use categories to group your products. Categories can be used to group your products.
You might find clothing stores with categories like men's, womens, accessories, jewelry, and so on. To hierarchical categories, you can add child categories.
On the other hand tags are more specific keywords that describe product characteristics. A tag for a T-shirt, for example, can include casual, summer wear, and any other description.
This topic can be found in our guide Difference between tags or categories
For Product Images, Add Alt Text
Customers can use image search to quickly find the products they are looking for. Google removed the "View Image” button from its image search results in order to assist website owners. Users will need to visit your website in order to view the context and image.
This trend allows online shops to attract motivated customers to their websites.
Image SEO works in the same way as a web search. Google however uses image recognition and artificial Intelligence to help users find images that meet their search criteria.
Adding alt tags to images on your website is the most important way to increase Google image search traffic.
Alt-text allows website owners to add text and images to their HTML attributes. This text will be displayed when the browser can't fetch an image.
This alternative text is used by search engines to rank images. You can also use text to describe an image.
Alt text can be added to product images uploaded to WooCommerce. You can edit your product images in Media Library to add alt text.
Learn more about Alt text in WordPress article Image alt text vs. image title.
Every product category in WooCommerce has its own page. This page contains similar products that increase your keyword density. This makes product category pages in WooCommerce SEO even more important.
You can further optimize product category pages by adding a title and description. AIO SEO allows you to set the SEO title or description for each category in your WooCommerce store.
Click on Products >> Category Page, then click Edit.
Scroll down to AIO SEO settings on the edit screen. Click the category title in the snippet preview. AIO SEO now has edit fields for you to enter your custom SEO title and description for the product category.
Google Analytics: Track WooCommerce customers
SEO strategies must include data. Effective SEO strategies require data. It is essential to know where your customers come from, how they found you, what products they bought, and what they do in your store.
Google Analytics can be a great tool for tracking this information but it can be difficult to set up correctly.
MonsterInsights was created to make Google Analytics the most popular plugin for WordPress.
MonsterInsights PRO comes with an eCommerce tracking feature. This allows you to set WooCommerce enhanced eCommerce tracking up in just one click.
MonsterInsights and Google Analytics can be used together to make data-driven decisions regarding your WooCommerce store. This will allow you to grow your business confidently.
Find out more about Google Analytics' advanced eCommerce capabilities. Learn more about how to enable customer tracking in WooCommerce.
Speed up and optimize website performance
Google considers website speed to be one of the most important ranking factors. This means that websites with faster speeds rank higher than those with slower ones.
Slow websites can be a problem for your business. Slow websites can also negatively impact user experience and cost you money.
A StrangeLoop study showed that a one-second delay in page load time can cause a 7% drop in conversions, 11% less page views and 16% lower customer satisfaction.
WooCommerce stores can be slow because of their web hosting. This is why you should consider switching to WooCommerce hosting providers like SiteGround or Bluehost.
You can speed up your website by following the steps in our WordPress performance manual
We also have helpful tips for speeding up your eCommerce website.
Increase WooCommerce Security
Websites that are safe and secure are highly valued by search engines. Google quickly flags suspicious websites and warns users about malware and scams.
This could cause a drop in your WooCommerce SEO rankings, and negatively impact your brand's image.
Hackers regularly target random websites with brute force attacks or malware injection. They may also try to steal your data. You can prevent this by increasing the security of WooCommerce.