• Arthur L.

10 Tips to Optimize Your Blog Posts for SEO like a Pro






Many readers have asked for tips to optimize blog posts for SEO in order to rank higher on search results.

SEO optimization works best when content is being developed. You can always improve on old articles.

Blog SEO is important because it will allow you to attract more people to your website. SEO can be applied to blog posts.

These are our top blog SEO tips. These are the exact same tips that we use to bring millions of people to our blog via search engines.

  1. 1.

Many people just start to write about topics they believe their readers will be interested in.

It is not a good idea to make blind guesses, especially if you have keyword research which will allow you to find exactly what users are looking for.


Keyword research is used by content creators and SEO professionals. This allows you identify the topics your users are most interested using search engine data.

These keywords can be used for planning your content strategy. This will allow you to write on the subjects people are interested in. This is a great way to get new ideas for your blog posts.


SEMRush is a keyword research tool that we recommend. These tools provide keyword research tools such as SEMRush, which offer detailed keyword data, competitive analysis and keyword position tracking. There are tons of other useful features, too.

If you use SEMRush, then the SEO Writing Assistant tool is worth checking out. It will allow you to search for LSI keywords and related keywords as well as readability and tone of language, and average article length.

We have detailed instructions on how to do keyword research for your blog posts.

  1. 2.

After you have done keyword research and come up with keyword ideas, it is time to pick the most searched keyword.

This will be your focus keyword. This is the search term users most likely are searching for.

You can change the focus keyword in your SEO settings if you are using the All in One SEO plug-in. This will let you determine how effective you used it in the writing.

Next, search for the Latent Semantic Indexing keywords. These keywords are related to your focus keyword.

Simply enter your focus keyword in Google Search to find them. Scroll down until you see the results. These results will be listed under the "Related Searches" tab.

Include these keywords in your content to ensure users have the most up-to-date information.

It is important not to try to include these in your content. This would be a strange thing for your users. Search engines can also detect keyword stuffing.

  1. Title your blog post with keywords.

Search engine rankings depend heavily on the title of your blog posts

A blog title that is well-written will help you make your article more relevant for the search query. This encourages search engines and allows you to be included in their results.

To make your blog post SEO-friendly, you can use the focus keyword in the title.

Your headline should be catchy and clickable. We also recommend adding your focus keyword. SEO is all about click-through rates (CTR).

There are many methods to create captivating headlines. EMV, which stands for emotional marketing value, is what works.

This formula suggests that you use power words to elicit certain emotions in your audience

MonsterInsights plugin includes a built-in headline analysis tool. You can see your headline score right from the WordPress admin area. This area also offers real-time tips and tricks to help you improve your title, increase click-through rate, etc.

Other online tools such as the IsItWP headline analyser that calculates your title’s EMV score can be used.

This article provides more information on viral headlines and ways you can replicate their success in your articles.

  1. Internal linking should be a routine.

Once you have blogged for a while, you will have enough content that you can share with your readers. Internal linking allows you to send older posts directly to new readers.

Internal linking is a great way to establish a context between your old posts and your new ones. Relevant link juice can be passed on from older articles.

WordPress makes it easy to search for older posts within the post editor. Select the text that you want to link and then click on the link button.

A pop-up will appear below your selected words. Type to search for older articles that you would like to link.

Internal linking is a great way to make sure your on-page SEO is strong, and that older articles get more links.

Similar: Check out our complete guide on adding a link to WordPress.

Many novices make the mistake of linking to older posts through 1-way internal linking. You can edit older posts to link directly to new articles to reap the maximum benefits.

  1. Upload images and videos to your blog posts



Search engines often rank engaging content higher in search results. Because images and videos are more engaging than text, this is why search engines rank them higher in search results.

Images should not be placed between paragraphs within your blog posts.

When adding images to your site, you need to be aware that image copyrights can be violated. Many people who are just starting out use images from other websites to add them to their sites. If you don't have permissions, this could land you in legal trouble.

There are many places you can look for royalty-free images to use in your blog posts. There are many places you can search. You can create stunning graphics by using your photos or websites like Canva.

Optimize your images to optimize search engine optimization. See our tutorial on optimizing images to search engines for more information.

Videos are more engaging that images. Slideshows, videos, and other formats are available to convert blog posts into video.

Videos should not be uploaded directly to blog posts. WordPress is not built to handle videos. Your shared hosting service will not be able either.

It is a smart idea to upload videos to YouTube. It is the second most popular search engine, and the second-largest social networking platform after Facebook.

For more information, see our article about embedding videos in WordPress.

  1. 6. Your blog post should include a meta description

Meta description is an HTML tag that you can add to any page. It's used to provide a short description of your article to search engines or other crawlers.

SEO experts believe that the meta description tag no longer has relevance. Others disagree. WPBeginner suggests using the meta description to describe your posts.

Meta descriptions are used to describe more about an article. When articles are shared, they will also display it on social media platforms such as Facebook, Twitter, or LinkedIn.

Now that you know what meta descriptions are, make sure they are functional.

You should mention your focus keyword at minimum once in your meta description for search purposes. Meta Description can only contain 155 characters.

This limit should not be exceeded or your meta description could be reduced to 155 characters. You should also use the focus keyword earlier in your meta description.

To add a meta description, scroll down to the AIO SEO Box at the bottom.

  1. Make it easier to read your articles.

Readability is an important factor for search engines. Search engines place more importance on articles that are easy-to-read than those that are difficult to understand.

Computer screens and mobile devices are not ideal platforms for reading

Users scan articles only. Research has shown that the average user only scans through articles and decides whether to leave or stay on a page.

It takes this short time to convince the user to continue scrolling. To make it faster for users to read an article, you can increase its readability.

Readability can be improved by reading shorter sentences, paragraphs and punctuation. We recommend that you add white space around your text and use images to make it easier to read.

This All in One SEO plugin will analyse your readability and provide suggestions in the analysis section.

Grammarly is another tool that will quickly check your spelling and grammar. You can also receive suggestions to improve the readability and clarity of your articles.

More information about the topic will be provided in this article.

  1. Use tags and categories to organize your content.

Tags and categories can be used to organize your content.

Many WordPress novices end up using them incorrectly.

You can think of your website as a book. The table would be called categories, and the index would be called tags.

Categories can be used to organize your content according to the main topics on your blog. Tags are used to identify the topics in a blog post.

Please visit our beginners guide for using tags and categories to maximize SEO benefits.

  1. Want to be the Featured Snippet in The Search Result?

Google has made every effort to answer user questions as quickly and efficiently as possible. Google also introduced the feature result or answer box as part of its efforts to assist users.

This is the search result that appears at the top. Google also creates a custom-snippet from the article's content that highlights the section they believe answers user's query.

Advanced Web Ranking research has shown that Answer boxes have a 32.3% CTR. These boxes are crucial to your SEO strategy.

Google doesn't provide any instructions about how to select the featured search snippet. Google suggests that you make your content more user-friendly.

WPBeginner created useful tips based on our research to help your blog appear in Google Answer Boxes.

  1. 10. Complementary Blog Posts

Search engines love detailed content. As part of content planning, we asked you to gather semantically related keywords.

These keywords will provide you with an overview of the various user searches that have been done for this topic. These keywords can be used to make your article more useful, informative, and complete.

For keywords, use headings and subheadings. Cover as much ground as possible and as many topics, as you can.

A second tip to create complete content is to use LSI keywords. Type your keyword and then switch to Image Search. There will be topic bubbles that include a variety keywords.